Currently working as a Growth Marketing Manager at Socialpeeks, Supriya has gained expertise in Marketing Strategy, Content Creation and Marketing, PPC, SEO, Measuring and Reporting Analytics, and various Mar-tech solutions.
Socialpeeks is a funded start up offering software solutions for Influencer Marketing Campaigns. Servicing agencies and brands around the world, Socialpeeks has created the ultimate platform to optimize your Influencer marketing campaigns, track and measure content, and report on ROI.
Check out some original blog posts!
– 3 Reasons to Invest in Automation tools for Influencer Marketing
– Confessions of an Instagram Influencer
– Top Influencer Marketing Trends for 2021
– Build an Influencer Marketing Campaign in 5 Steps
FIBERNETICS, CLEC
(Business Development)
Fibernetics is a competitive telecom innovator headquartered in Cambridge, ON, and is an active member of Communitech.
Over the 4 month Co-Op term, I made 100-120 calls a day, used social media including LinkedIn Sales Nav, and email to screen relevant prospects in a B2B environment. I managed our CRM, VTiger. Additionally, I launched a new Customer Service initiative to increase opportunities for up-selling, keeping our customers satisfied, and fill product vacuums.
PODCAST- INTO THE FRINGE
(Consulting)
Into the Fringe is a Podcast hosted and launched by a high-ranking HR Officer within the IT industry. The Podcast was aimed at young workers who are facing unique problems in their professional lives including the rising cost of urban living, a failure of governments to develop rural industries, and high burn out rates.
RouteThis
(Demand Generation)
RouteThis is an IT Start-up headquartered in Kitchener, ON. Specializing in a customer management platform, this is a fast-paced B2B software company serving ISPs.
My role as the Marketing and BD Co-Op was a combination of demand generation and prospect research. I became a master at HubSpot, and was also introduced to business copywriting and content creation.
Mirror Now
(Digital Marketing)
Mirror Now is owned and operated by the Times Group (India’s largest media conglomerate). The channel was officially launched in March, 2017 shortly before I joined.
My role was increasing brand visibility of a relatively young channel. One of the most important aims was to attract young viewers- Millennials were our targeted demographics. I found unique ways to connect with the targeted audiences such as making daily Facebook live videos on trending issues (Mirror Now Facebook). I gained my expertise in Hootsuite during this time.I created and conducted surveys for our studio audiences. These were designed to track audience contact with our brand online and to measure the success of our marketing strategy.
Supriya Kumar 
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