Who Is Supriya Kumar?

Supriya is currently pursuing her Bachelors of Arts in Communication Studies with a concentration in Media Theories with the Co-Op Option. She is also pursuing a minor in Sociology. Successfully completing placements at SME level start-ups in the Kitchener-Waterloo-Cambridge technology triangle, she is actively seeking full-time opportunities for the upcoming Fall, 2020.


FIBERNETICS, CLEC
(Business Development)

Fibernetics is a competitive telecom innovator headquartered in Cambridge, ON, and is an active member of Communitech.


Over the 4 month Co-Op term, I made 100-120 calls a day, used social media including LinkedIn Sales Nav, and email to screen relevant prospects in a B2B environment. I managed our CRM, VTiger. Additionally, I launched a new Customer Service initiative to increase opportunities for up-selling, keeping our customers satisfied, and fill product vacuums.


PODCAST- INTO THE FRINGE
(Consulting)

Into the Fringe is a Podcast hosted and launched by a high-ranking HR Officer within the IT industry. The Podcast was aimed at young workers who are facing unique problems in their professional lives including the rising cost of urban living, a failure of governments to develop rural industries, and high burn out rates.

My role as a Business Development Consultant was to directly reach out to Employee Resource Groups (ERGs) and promote our podcast as a competitive resource. My responsibilities also included field research, competitor study, and business reporting.


RouteThis
(Demand Generation)

RouteThis is an IT Start-up headquartered in Kitchener, ON. Specializing in a customer management platform, this is a fast-paced B2B software company serving ISPs.

My role as the Marketing and BD Co-Op was a combination of demand generation and prospect research. I became a master at HubSpot, and was also introduced to business copywriting and content creation.

Mirror Now
(Digital Marketing)

Mirror Now is owned and operated by the Times Group (India’s largest media conglomerate). The channel was officially launched in March, 2017 shortly before I joined.

My role was increasing brand visibility of a relatively young channel. One of the most important aims was to attract young viewers- Millennials were our targeted demographics. I found unique ways to connect with the targeted audiences such as making daily Facebook live videos on trending issues (Mirror Now Facebook). I gained my expertise in Hootsuite during this time.I created and conducted surveys for our studio audiences. These were designed to track audience contact with our brand online and to measure the success of our marketing strategy.


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7 Replies to “Who Is Supriya Kumar?”

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